“Developing this messaging system on our own would have been impossible,” he added, saying Rakuten users could, for example, use Viber’s instant messages to contact an online store while considering a purchase. The all-cash deal was announced after Rakuten reported an 80 percent jump in its 2013 operating profit. Viber Out helps you call Nigeria from 10.9¢ per minute for landlines and from 11.9¢ per minute for mobiles. will take Rakuten to a different level,” said Mikitani, who is also the company’s chief executive. Privately held Viber, run from Cyprus by Israeli entrepreneur Talmon Marco, will add 300 million users to Rakuten’s existing 200 million users, Mikitani told reporters in Tokyo. But in the face of a shrinking population and weak consumer spending at home, Mikitani is trying to re-invent Rakuten as a one-stop-site for a global audience.

Rakuten offers services from financing to shopping to online video on its e-commerce platform, the largest in Japan. Chairman and CEO of e-commerce operator Rakuten Inc Hiroshi Mikitani speaks during a news conference in Tokyo February 14, 2014. The Starter plan is 10 per user, per month and offers Google integrations, free calling in the US and Canada, and up to 10 users.

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